The outlier. Who are they? Seth Godin described an outlier as “someone who has established themselves from outside of the main stream as an expert. They define themselves in their unique way as a trusted expert on the fringe of the main stream.” A good example of an outlie
A critical part of developing your own brand is developing a fan base for it. People are the backbone of your business and having a relationship with them creates a foundation built on loyalty and trust, and as a result potentially leads to your increased profits. One of the best ways
To understand your own brand, you must recognize your brand’s style. What is your signature look? Do you have a particular style or cut of clothing that you’re known for? Is there a colour that you often wear or a unique and stylish pair of glasses that seem to have been m
I first met Adrienne in an acting workshop I was teaching. She stood out from the group as a thoughtful and committed actress, however when I reviewed her brand discovery information, I learned that she also has an extremely rich and diverse background in Arts and Science. What a fabu
The Approach To date, Janet’s paintings have been the star, but as her engagement with the public increases to include newspaper interviews and speaking engagements, it became obvious that it was time to amp up her personal brand. Janet will also be attending the Banff Artist In
The Approach Brian was looking to build out a stronger brand campaign for the comedic and dramatic sides of his career and publicity. During our discovery interview, we agreed that his current publicity shots didn’t capture the essence of his range. When you’re dealing casting d
The name of the blog is meant to be uttered with tongue firmly planted in cheek. This is the space where I can showcase some of the exceptional talent that I work with and reflect on THE WORK itself. I hope you enjoy it!