To understand your own brand, you must recognize your brand’s style.
What is your signature look? Do you have a particular style or cut of clothing that you’re known for? Is there a colour that you often wear or a unique and stylish pair of glasses that seem to have been made just for you?
Once you recognize your brand’s style, you can make decisions to help reinforce your brand. People will start to see images or objects that are part of your brand style and they will subconsciously think of you, however more importantly, your signature brand style is a style that suits you and it speaks to your personality.
To find your signature style try to pinpoint the one thing that really represents your brand in a strong way. This should be something that you can repeat in your brand story, and this will become your signature style.
