BackgroundAdrienne Nye is a singer, songwriter, and actress who has performed in notable roles for the theatre such as: Young Cosette/Young Eponine in Les Misérables, Penelope-Ann in Bye Bye Birdie, Carmen Diaz in Fame, Yente the Matchmaker in Fiddler on the Roof, and Poppy Taylor in Noises Off. She is currently working on her first studio album.
I first met Adrienne in an acting workshop I was teaching. She stood out from the group as a thoughtful and committed actress, however when I reviewed her brand discovery information, I learned that she also has an extremely rich and diverse background in Arts and Science. What a fabulous mix of left and right brain!
Adrienne has extensive training in the arena of fine arts. She not only trained at the National Ballet School of Canada in Toronto, but she also attended a Montreal-based Fine Arts Program in her bilingual high school called F.A.C.E, where she studied visual arts, theatre/drama, vocal and instrumental music. Continuing her education, Adrienne attended Sherry Black’s Broadstreet Dance in Victoria, as well as the Theatre Program at the University of Victoria.
As dedicated as Adrienne is to the arts, she also fused academics into her journey and completed a B.Sc in Biology as well as a M.Sc in Plant Science.
After years of exploring both the Arts and Sciences, Adrienne really understands that life is all about balance and the ability to embrace change. She lives each day with passion, clarity and heartfelt authenticity.
Adrienne looked to me to help her integrate her multidimensional personality and varied accomplishments into a cohesive full brand. In addition, our goal for this process was to showcase her dramatic range in a visual series of head-shots for her talent agency.
Analysis of Adrienne’s Brand Strengths
When meeting Adrienne in person, I was struck immediately by her grounded nature, open joy and hyper intelligence. Her original photographs, while solid, didn’t do enough to illuminate her layers with drama or impact.
The Brand Stories
We choose award winning photographer Michael Boland of Michael Boland Photography to shoot Adrienne’s Brand Stories. Michael’s work has been published numerous times in many of the worlds leading publications including: Azure, Surface, Newsweek, Wallpaper and can be seen in more detail at Mike Boland Headshots on Tumblr. (You can contact Michael directly by emailing him at email@example.com.)
In the end, I developed five brand stories for Adrienne. These stories work together to capture her full brand range for all of her markets. What follows are details of two of the five brand stories.
Brand Story 1: Visionary-Business Coach
Storyboard A: Business expert with strong vision. For a few pictures, Adrienne should keep her arms crossed with her glasses on. Portray a sense of commitment and leadership.
Storyboard B: The Visionary is relaxed with a warm smile and a reassuring gaze giving a sense of optimism. One idea for the shot would be to have Adrienne sitting, relaxed into a chair.
Brand Story 2: Best Friend/Hipster
Storyboard A: The Best Friend, showing a relaxed stance, with arms on the hips or to the side, and a joyful smile showing in the eyes.
Adrienne’s pictures blew me out of the water! Michael Boland’s work was crisp and tight and the images show such clarity in energy and personality. In her dramatic shots, we wanted there to be a depth and gravitas – almost like a moment in a riveting scene. The viewer should wonder what lies beneath the surface and that’s exactly what emerged from those images. Her hipster shots, on the other hand, nailed the ‘Feist’ modern edge perfectly. Adrienne’s quirky, gamine looks in her best friend shot have become a key image in social media marketing and it elevates her image to attract more precise and solid connections.
Pamela has been such a joy to work with. I took a Commercial Audition Workshop with her and Casting Director Sean Milliken in November 2011. I can say hands down it was one of the most useful and practical approaches to a workshop I have ever had the pleasure of experiencing.
After taking some time off from the industry I wasn’t sure how to approach coming back after so many years away. With Pamela’s guidance and personal brand build, she was able to capture the essence of who I am, the unique journey that has led me to where I am today and the confidence to move forward with clarity about who I really am and what I want people to see. Her methods are deeply thoughtful and she is skilled at getting to the heart of what matters.
As a client I am thrilled with the outcome of my personal brand story. I would highly recommend Pamela to anyone wishing to develop a public image that expresses all that they are, from the inside out.